UpdatedAug 16, 2011 8:14 PM ETDENVER (AP)Until this week, sporting goods
retailer Sports Authority Inc.has had its name
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andDouglas County schools.
Saints
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where the Denver Broncos play.Invesco Field at Mile High will now be known as
Sports AuthorityField at Mile High, after the board of the Metropolitan
FootballStadium District unanimously agreed to have Sports Authority takeover
the last 10 years of Invesco Ltd.'s $120 million, 20-yearnaming rights
agreement.The Invesco
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Chris
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31, 2021.The board will decide later whether to allow Englewood,Colo.-based
Sports Authority to extend the naming agreement and forwhat price. Sports
Authority had originally proposed a 25-year dealto assume the rest of Invesco's
term and also lock up naming rightsthrough 2035 for
Authentic
Darren Sharper Jersey $150 million, but the district board wanted tomake
sure
Chris
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Authority employees planned to start workingaround the clock Wednesday to put
the new name on the stadium intime for the Broncos' regular season opener
NFL
Darren Sharper Jersey at
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Darren
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Authority chief marketing officer JeffSchumacher said after the vote.''My head
of construction is on an IV right now,'' he joked.The stadium district oversaw
construction of the facility, whichreplaced Mile High Stadium and was financed
with private andtaxpayer funds.Polls showed fans preferred keeping the Mile High
name, but in2001, the district sold 20-year naming rights to Invesco for
$120million, with the stadium
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equally.The district's share of naming rights
Cheap
Darren Sharper Jersey revenues helps defraytaxpayers' $300 million share of
the $400 million cost of thestadium.Longtime season ticket holder Karl Stecher
Chris
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Chris Ivory Jersey name was shoved aside in 2001. Heurged
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Darren
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no one on the boardtook up his idea.Board member Jack Hilbert said he was among
those who wanted tokeep the Mile High name in 2001, but he supported
SportsAuthority's proposal after hearing the retailer's plans to engagefans with
cheeky slogans painted in areas that are now largelywhite, video booths where
fans can
Chris
Ivory Jersey Free shipping record messages to players, andinvitations for
high school teams
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Darren Sharper Jersey to hang their helmets inside thestadium.''It's the
`and then somes' I'm really liking,'' Hilbertsaid.''What this does is help bring
this building to life,'' BroncosPresident Joe Ellis said.Doug Kidd, managing
director for corporate affairs at Invesco,said the Sports Authority agreement
allows Invesco to refocus itsmarketing resources now that its business model has
changed. In2001, Invesco was selling mutual funds directly to the public.These
days, it sells mostly
Reebok
Darren Sharper Jersey through financial advisers and doesn'thave as many
employees in Denver any more.''We looked at this offer as presented by the
Broncos and SportsAuthority as a win for all the parties,'' Kidd said. Invesco
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Chris
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